“Our current success is in no small part due to Blue Water Media's services and expertise. Blue Water Media has developed a completely new web- and marketing presence for all our stores in 29 states. Combined with Blue Water Media's Open Source extranet for all our internal communication and processes, we are well equipped to continue to raise the bar in our industry. The results with Blue Water Media have been instant and remarkable.”
Henrik Lehmann Weng,
CEO, Wild Bird Centers of America, Inc.,
www.wildbird.com
Contact
T: 202.861.0000
F: 202.861.8005
info@bluewatermedia.com
Analytics
As our marketing clients are aware, we send out monthly Analytics reports to keep them informed of our achievements. Since these reports have a few terms that aren't common language, we ultimately receive a few questions about the reports. The following glossary explains some of these terms. If you have a question that is not covered here, please contact us directly by phone or email.
Visitor Overview Terms
- Visit – The number of times your website has been visited. This numbers tells you the total number of guests (including returning guests).
- Unique Visit – The number of times your website has been visited, discounting repeat / returning visitors. This allows you to know the exact number of people who have visited your site.
- Pageview – A pageview is an instance of a page being loaded by a browser. This number lets you know how many pages were viewed by all visitors.
- Pages/Visit – This it the ratio of the number of pages divided by the number of visitors. This number tells us the average number of pages viewed by each visitor.
- Bounce Rate - Bounce rate is the percentage of single-page visits. If a visitor enters your site and leaves before viewing any additional pages, this is considered a bounce. (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren't relevant to your visitors. Effective websites generally have a bounce rate below 60%.
- New Visits – This is the percentage of your visitors that have not viewed your website in the past.
- Goals - A goal is a website page which a visitor reaches once they have completed a desired action such as make a purchase, complete a form or application, or download. Blue Water Media manually defines each goal for your website. If you require additional goals assigned, please contact us.
Traffic Overview Terms
- Direct – Traffic that is generated when a user types your website address in their browser, uses a bookmark to access your website, or otherwise accesses your website without a referring website.
- Referring – If a user follows a link on another website, this is considered a referral from another site. This would be a link or advertisement from any other site excluding search engines.
- Search Engines – Traffic generated from search engines such as Google, Yahoo, or MSN. This traffic includes both organic/free traffic and traffic generated from advertisements (PPC, CPC).
- Organic – Organic traffic is the free listings in the search engines (not the advertisements). This traffic is generated when a user performs a search and your website is listed in the organic/free search results.
- CPC – Cost Per Click traffic is the paid advertisement on the search engines (not the free/organic). This traffic is generated when a user performs a search and clicks on your advertisement.
- Keywords – These are the words that were used to locate your website in the search engines. This data shows you the most common phrases people used to find your website.