For Immediate Release…

POPULAR WILDERNESS CLOTHING AND EQUIPMENT RETAILER, HUDSON TRAIL OUTFITTERS, TAKES E-COMMERCE TO THE NEXT LEVEL
WASHINGTON, DISTRICT OF COLUMBIA, Sept 12, 2007

In response to growing market demands and increasing brand awareness, Hudson Trail Outfitters, LTD. has joined with e-commerce website design leader, Blue Water Media to advance their business processes, presentation, and penetration on the web.

As leading provider of award-winning web design solutions, Blue Water Media (http://www.bluewatermedia.com) will work to take Hudson Trail outfitters’ (http://www.hudsontrail.com) ecommerce to the next level – delivering increased visibility on the web, improved sales and inventory management, compelling design, and an overall superior customer experience to drive increased revenue.

With Hudson Trail Outfitters’ experience in the retail space and Blue Water Media’s expertise in web solutions, the two are positioned to achieve Hudson Trail Outfitters’ core goals on a broader level. Hudson Trail’s core goals of “selling the highest quality, highest end, most specialized equipment and gear in the entire outdoor industry with a dedication to positively outrageous customer service to all people, at all times” will be realized with the release of their newly designed and optimized website. The level of high quality and service customers have come to expect from their retail locations will be extended to Hudson Trail’s home on the web.

About Hudson Trail Outfitters, LTD.
With a culture of more than 240 employees, 16 locations throughout the Mid-Atlantic region, and over three decades of experience, Hudson Trail Outfitters, Ltd. lives as an empire of outdoor enthusiasts, relentless in their pursuit to bring customers, the newest, the latest, the most cutting edge gear and clothing in the outdoor retail market. For more information, please visit: http://www.hudsontrail.com.

About Blue Water Media:
Blue Water Media is an award-winning professional web design, marketing, and support firm based in Washington, DC. Blue Water Media provides a number of solutions for clients including publication web design, graphic design, web hosting services, and e-commerce for local and national clients, and creates websites that are 508 compliant for the disabled. For more information, please visit: http://www.bluewatermedia.com.

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Contact: Bill Cook
Phone: 202.861.0000
marketing@bluewatermedia.com