For Immediate Release…

DC Web Development Firm Brings Doctor-Recommended Help To Your Door
WASHINGTON, DISTRICT OF COLUMBIA, Jan. 15, 2007

Washington, DC web development firm Blue Water Media (http://www.bluewatermedia.com) proudly announces the opening of TheraCran's new online storefront. TheraCran's parent company, Theralogix, tapped Blue Water Media to create and market the site (http://www.theracran.com) and help increase Theralogix's exposure to the general public. Through successful web design and marketing methods, TheraCran has seen a huge leap in visitors and steady sales as well.

First, Blue Water Media's web development team created a clean, informative web site catering towards TheraCran's more dominant female sales demographic. The colors reflect TheraCran's base ingredient of cranberries and is a theme throughout the whole site. And to help improve the functionality of the site, everything from a search bar to a customer support page was included. But the site is best at providing the information necessary to convince potential buyers that TheraCran is a premium-level product at cost-effective prices.

The online marketing team was charged with the task of leading visitors to a brand new site, competing against well-known competitors, including GNC and Solaray. By utilizing Google's AdWord pay-per-click program, Blue Water Media's team of marketing experts effectively chose the right keywords, wrote the right ads, and implemented the right configuration to bring a steady stream of thousands of unique visitors per month with click-through-rates exceeding 4%. The result is a demographic seeking doctor-recommended treatment in the privacy of their own homes.

About TheraCran:
TheraCran is a product of Theralogix (http://www.theralogix.com), a maker of nutritional supplements. TheraCran is the #1 urologist-recommended cranberry supplement to help prevent urinary tract infection by utilizing the proanthcyanidin compound found in cranberries. For more information, please visit: http://www.theracran.com.

About Blue Water Media:
Blue Water Media is an award-winning professional web design, marketing, and support firm based in Washington, DC. Blue Water Media provides a number of solutions for clients including custom web design, graphic design, web hosting services, and e-commerce for local and national clients, and creates websites that are 508 compliant for the disabled. For more information, please visit http://www.bluewatermedia.com.

Contact: James Hong
Phone: 202.861.0000
marketing@bluewatermedia.com